Grupo Modelo
Quiénes Somos
Sueño
Cultura
Historia
Diversidad Inclusión
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Corona Cero
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Modelo Ambar
Negra Modelo
Victoria
Pacífico
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Montejo
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Budweiser
Bud Light
Michelob Ultra
Stella Artois
Categoría Cerveza
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Cerveceros Méxicanos
Consumo Responsable
Sustentabilidad
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Cervecería Zacatecas
Cervecería Coahuila
Cervecería Ciudad de México
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Cervecería Oaxaca
Cervecería Sinaloa
Cervecería Yucatán
Trabaja con Nosotros
Programa de Trainees
MBA Program
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Programa de Becarios

Please Drink Responsibly

Bringing People Together For a Better World

Dream People Culture

Our Dream



Our shared dream energizes everyone to work in the same direction: Bringing people together for a better world.

Our People



Our greatest strength is our people. Great people grow at the pace of their talent and are rewarded accordingly. We recruit, develop and retain people who can be better than ourselves. We will be judge by the quality of our teams.

Our Culture



Our culture promotes meritocracy and ownership. This means that the best people have a great ability to adapt to culture and a proven track record of high performance that will be reflected in rapid growth.

We consider the sense of ownership as a fundamental part of success, that is, our people own their activities and the company. This has been the way we have been able to create an atmosphere of openness and informality that helps drive our company forward.

Our 10 Principles

1

Our shared Dream energizes everyone to work in the same direction: Bringing people together for a better world.

2

Our greatest strength is our people. Great people grow at the pace of their talent and are rewarded accordingly.

3

We recruit, develop and retain people who can be better than ourselves. We will be judged by the quality of our teams.

4

We are never completely satisfied with our results, which are the fuel of our company. Focus and zero-complacency guarantee lasting competitive advantage.

5

The consumer is the boss. We serve our consumers by offering brand experiences that play a meaningful role in their lives, and always in a responsible way.

6

We are a company of owners. Owners take results personally.

7

We believe common sense and simplicity are usually better guidelines than unnecessary sophistication and complexity.

8

We manage our costs tightly, to free up resources that will support sustainable and profitable top line growth.

9

Leadership by personal example is at the core of our culture. We do what we say.

10

We never take shortcuts. Integrity, hard work, quality, and responsibility are key to building our company

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